Who is Your Ideal Client?
In the practice of law, you end up dealing with all sorts of clients. Some are needy and call every day. Others let you contact them, instead. And you have all the possible combinations in between.
But, who is your ideal client?
When planning your marketing, you have to answer this question. Everything you do will be pointed at this “ideal”.
To figure out your ideal client, answer a few questions. Here are some examples of what you need to know:
- How old is he or she?
- What is their lifestyle?
- How much income do they make?
- How educated are they?
- Where do they live?
- How are they most likely to find you when they need your services?
That last question is a doozy.
If your ideal client is homeless and does not access the internet, then a marketing push online may not be as effective. I didn’t say it wouldn’t work, though.
Consider this.
Your ideal client is homeless and without internet access. Your marketing push lets others know this about the client and what service you can provide that person. Someone online knows a gentleman in exactly the situation you’ve described, and tells him about you. The homeless man knocks on your office door.
So, don’t think for a minute that just because your ideal client may not be online, you don’t have to be, either. Not so. You simply have to adjust your message.
Now, spend some time figuring out who your ideal client is and how to reach that person. When you’re done, you have the beginnings of a marketing plan.
