Does Your Firm Have a Plan?
Practicing law can become an all-consuming affair. After all, you are in the business of law. However, I’ll bet you may not realize that you are in another business, too. What business is that?
Marketing.
Yes, marketing. We are long past the days of setting up shop, hanging out a shingle and having business walk in the door. Instead, you have to compete with all of the other lawyers out there in your field. Why?
Marketing.
Again. Other firms and independent practitioners are putting themselves out there. It may be TV spots. Or ads in relevant publications. Or, and this is the kicker, online.
So, do you have a plan? A marketing plan, that is.
If not, maybe it’s time to sit down and take a hard look at the other business you inadvertently got into. Answer questions like:
- Who is my ideal client?
- Where is my ideal client?
- How do I get their attention?
- What do they want from me?
Once you figure that out, you are on your way to bringing in more business. More clients. More money.
So, what’s your plan?
